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I have this peculiar little quirk that when something is really popular, I have no interest in it. Sometimes, my curiosity takes over and I dive in, but that’s pretty rare.
This tendency is something I view as a strength. I don’t jump on bandwagons and I haven’t rushed to join and figure out a new social media platform since the early days of Pinterest.
Running a business brings all* kinds of complexities - the last thing you need is pressure to do something that doesn’t feel good.
The best part? Sometimes, you can come up with way more creative ways to buck the trends and show up for your audience in ways that matter far more for you and your people than what’s happening on the bandwagon.
So, as we wind down this year and look forward to a New Year, I hope you’ll think outside the weight of expectations—whether they’re external, self-imposed, or the unfortunate result of comparison.
Remember that you’re the boss 💪🏻 and you get to decide how things go in your business. That’s a powerful position to be in and I’m grateful for it every day.
Whether you’re celebrating holidays, enjoying an extended period of rest and relaxation, or working straight through, I wish you the very best as we open the next chapter of our collective story.
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