09/23/2021 - Do they really know you at all?

                September 23, 2021

            09/23/2021 - Do they really know you at all?

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 %FIRSTNAME%, the other day I got to thinking about my cats and how they’re a bit like marketing.

Karen, what does that have to do with business or marketing? 

Good question. Let me tell you!

My cats, Mario and Luigi, are just over a year old now. In a few weeks, it will be a year since they came to live with us. 

They were both adorable, but Mario was my favourite kind of cat - snuggly and sweet. We were told he was always like that and I had visions of this wee little guy growing up to be a lap cat purring my worries away.

A year later, I know these cats really well and we know those first impressions were off.

We’ve had a year to learn that Luigi is wild and basically fearless except for the treadmill, which is still a curiosity. He likes eggs a lot and tries to eat anything and everything else we eat. We’ve become experts at launching ourselves out the door before Luigi can escape. 

Meanwhile, Mario is super chill and sweet. He was the little one for months; he was even a little bit chunky (still is), and our vet thought it was hilarious how perfectly their bodies matched their namesakes. But no more, %FIRSTNAME%. Mario outgrew Luigi months ago and there’s no catching him now. 

  The biggest wrong impression? Luigi is the snuggly one. He seeks it out when he wants it. And I’m the lucky one he asks. 🥰

This is how it is when you’re building relationships with your audience. They get an impression of who you are, what you do, and how you operate, but it’s often not a totally complete or accurate understanding. 

But over time, as you interact with them and share more context, the understanding builds and grows. 

It takes repetition, too. Saying you help people with a certain problem doesn’t always register right away. Or the timing could be off for them.

Marketing is the process of helping your audience understand who you are and what you can do for them. It can be a fast process at times and other times, it goes more slowly. 
The key is knowing what’s going to be most effective for you most often. 

That brings me to what I’ve been working on that’s kept me so busy throughout this summer!

Here’s a special message from me to you, %FIRSTNAME%:

  Figuring out what will work best for your business can be a process in itself.
That’s why I’ve created the Magnificent Marketers Hub! 

You can watch the videos I’ve shared to learn more about the hub, but we’re going to send you an email in the next day or two with your access details because as an existing subscriber, you get to join right away! 

This is only the beginning, though. I have a lot planned for you over the coming months and I think you’re going to really like it. 

Karen

PS - Hit reply and let me know if you have any questions or have trouble getting access to the Magnificent Marketers Hub once you get your access instructions!

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