3 Principles for Sustainable Content Creation
How a graphic design internship turned into a content creation philosophy
In University, I was a graphic design intern at North Carolina’s Department of Environmental and Natural Resources, Division of Environmental Assistance and Outreach.
My first foray into Work with a Purpose: environmental education.
I visited recycling centers and the dump; helped teach home composting practices; volunteered at the State Fair talking with people about recycling in North Carolina; volunteered at Hopsotch Music Festival to ensure consumables made their way into the right containers; and wrote/designed/recorded/animated an educational video on how material recycling facilities—MRFs—work.
Everything is a remix
Alongside learning to write more succinctly, scripts for spoken word, and routinely, recycling content is another skill I have to practice. So:
I focused this weekend’s posts on remixing past content I’ve written before.
Writing continuously, over time, you develop a compendium of content that can be remixed, recycled, and re-used over and over again. It’s been on my mind quite often as I look at intersections of content creation, accessible content practices, content marketing, and platform reach.
One unexpected insight from this weekend’s practice was in its iteration: discovering reduce, reuse, recycle works just as well for content as it does in waste management.
Three Principles of Writing Online; Waste Management Edition
By applying these principles, writers can improve conten writing efficiency, save time in content creation, extend lifespan & reach of their content, and create a more sustanable & organized approach to writing online.
Reduce
Minimize unnecessary content and focus on quality over quantity
Cut down on redundant or repetitive information in writing
Streamline content to make it more concise and impactful
Reuse:
Repurpose existing content for different platforms or formats
Update and refresh old content to give it new life
Use templates or frameworks to create consistent content more efficiently
Recycle:
Break down longer pieces of content into smaller, more digestible formats
Combine multiple related pieces of content to create comprehensive guides or resources
Adapt content from one medium to another (e.g., turning a blog post into a video script)
As a bonus, here’s the animation I made 13-years ago; 201k views strong.