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Craft & Practice

#11: Principles & Purposeful Friction

2026-03-27


Hello internet friends,

Our last correspondence finished with a few prompting questions that guided my thinking over the past weeks:


A season of development

As this year’s first quarter closes, reflecting, it’s been a season of web development. The first half, I was deep in the CSS, refining & polishing Trailmarks—the travel, quiz, card game just launched last week! The second half, I’ve been elbow-deep developing (and designing along the way) an agency’s Wordpress website.

While the development’s been underway, I’ve been attempting to work with the founders on developing their site’s content. I found the brand guide they provided woefully lacking, only focused on very high level visuals rather than…the company’s identity.

That led to one of the first service offerings that explores answering the prompts from the last newsletter.

Principles and values

In this package, we work with leaders who want to develop values and guiding principles as individual leaders, as a team, or for their organization.

Individual

3M / 1Q

$5–25k/mo

Team

3M / 1Q

$10–50k/mo

Organization

6M / 1H

$30k–150k/mo

As an individual leader, how do you communicate your decision making to instill a sense of trust in not just how you're spending your time, bu why. Deepen relationships with your teams by investing time to understand, develop, and communicate your leadership philosophy.

As a team, this work cultivates space for vulnerability & relationship building while co-creating a foundational decision-making framework.

As organizations, there's a deeper need for bringing those principles & values into the accountability framework, systems, processes, and rituals of the company.

Each package is unique to the client themselves.

Discovery Discount

This is a paid discovery time, where we get to know each other and figure out what's needed to address the current situation. Clients would walk away with a written proposal of how we see things, to prepare for a longer engagement.

They can also just take the proposal to help inform the next move or give to another consultant to inform or build upon...or just do it themselves.

My current contract is finishing up in April and am looking for my next thing.

If any of these packages sound interesting (to you or for someone you know) let me know!

It’d be great to get started.

Tending to the garden

Apart from some real-life physical gardening, I went on a slew of cleaning up drafts, publishing incomplete thoughts and labeling their respective stage of my digital garden.

That’s not all

Though, it is for this newsletter. I will be developing some new newsletters, and this being my monthly update for my practices and crafts.

Thank you for reading.

Be safe; take care, and till next time,

Jonathan


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