Archive • Jonas Schwaer • Buttondown

Spring Reflections

Taken in the Black Forest. Focus on one thing and do it right is advice I’ve both received and given to others when it comes to starting a project or a...

Recent Thoughts

Taken in Mexico City. 2025. "Just be yourself" is often said when people face challenges in life, relationships, or work. Coming from our inner circle, it...

What is your Intention?

February 21, 2025

Taken in Mazunte 2025 by Paolo. During my recent stay in Mazunte, I met Rafa, a local legend who first visited the area about 30 years ago to save turtles....

A Piano in the Living Room

February 10, 2025

Taken at OMR Gallery. Mexico City. 2025 I remember falling in love with the idea of playing the piano. It was at a birthday party at my friend's mother’s...

January 8, 2025

Taken in Nice. January 2025. I’ve never been a “New Year's resolution” type of person. I believe that reflecting, setting goals, and working towards personal...

Change comes from Inside

December 23, 2024

Taken in the Black Forest. Today. Earlier this year, I wrote about my experience with running and how my mindset often feels like the biggest obstacle to...

What are you leading?

December 5, 2024

Oskar Schlemmer: Der Mensch im Ideenkreis 1928. In my experience working within corporate environments, I’ve observed a recurring pattern, from boardrooms to...

Reading Life's Signals

November 7, 2024

Taken at Casa Wabi in 2023. A few weeks ago, my friend and professional cyclist Paul mentioned how cycling sharpened his awareness of his surroundings....

The Retail Disconnect

October 23, 2024

Lee Ufan. Taken in London 2024. Over the past few weeks, I’ve visited various stores across different cities and noticed a growing disconnect between online...

Paris vs. New York

October 7, 2024

Mitosis by Noguchi 1962. During our recent trip to NYC, many people asked whether we preferred New York or Paris. I sometimes found myself jumping to...

The Emotional Value of Things

Taken in Arles 2024 by Kazusa. Last week we curated an exhibition of Kazusa Sato’s photographs at noa gallery as part of Arles’ Photography Festival. This is...

Should I say something?

Taken at MASA Gallery in 2024. When I was younger, my friends and I went on ski trips together, leaving early in the mornings. The meetup was at 4:50 AM, and...

Are you listening?

Taken in Seoul 2023. I always enjoy being around people and meeting with friends, both old and new. I particularly look forward to Fashion Week in Paris,...

What can we learn from a Conductor?

Taken at LUMA Foundation, Arles in 2022. Growing up in a musical family, I’ve always been fascinated by conductors. My father and mother played several...

Trust the Process

Taken in Dallas 2022. I've had writer's block lately, or at least that’s what I thought. I had several ideas and thoughts I wanted to write about, but none...

The Relationship between Rules and Dreams

Taken at Le Centre Pompidou 2024 by Nancy. As a young boy, every evening I had to set the dinner table for 7 p.m., take the garbage can outside, and carry...

Getting to the Start Line

Taken in Beijing 2023. Two weeks ago, I went to see the Paris Marathon. As I stand on the sidelines cheering for the athletes, I find myself getting very...

What's in it for you?

Taken in Sankt Peter 2022. When I moved to New York, I got a credit card with 1.5% cashback (I had no idea what that event meant until that point). Since I...

Culture of Performance

Taken at Casa Wabi Oaxaca 2023. Over the past six years, the performance of the German national soccer team was far away from the glory times. The World and...

Should everybody climb?

Calanques de Marseille 2024 taken by Jesper. Two dear friends of mine introduced me to rock climbing during COVID-19 in NYC (one of the few possible indoor...

Playa La Ventanilla 2023 taken by Nancy A little over a year ago we returned from our time in the Colombian Andes and the Oaxaca Coast. The results of...

February 23, 2024

Taken from plane in 2016. From a very young age I always judged a place by the simple question: Would I want to live here? If I had followed through on all...