New here? Take what-world-way - three short tests, free, a portrait at the end, then share your result. It helps us. (Regulars, skip this bit.)

The simplest thing you can do for what we are building this week is free and takes a second: follow @whatworldway on Instagram.

In the last few days the first Reels there have taken a few thousand views between them - living stills of the animals (Lion, Owl, Eagle, Dolphin, Wolf) with a plain line, then a free-portrait ask. There is also a short Eagle · Valley piece for anyone who saw the animals and wondered what the whole thing is. The account is still small. Followers are what keep the next posts from starting at zero every time. A follow - or a quiet share of one Reel - helps more there than almost anywhere else we have right now.

If you prefer longer form, the online evening on 22 July was recorded and is up as a casual walkthrough on YouTube - same free tests, on screen: youtube.com/@whatworldway. A small room of people I already know; Darren was there in the mix (as he often is). Worth a watch if you missed the hour live.

I also wrote a short piece on London's AI and Jobs Taskforce report - AI is inevitable, how work changes is not, and freelancing is not a plan for everyone. Full article: Most AI job plans are for last month's AI.

What's new

• Instagram @whatworldway - animal Reels plus Eagle · Valley; a follow keeps the momentum

• YouTube @whatworldway - the 22 Jul evening walkthrough of the three pillars

• Blog: Most AI job plans are for last month's AI

• Map of being human still open if you want to poke at the structure

You can follow along between issues: on Instagram we're @whatworldway, where the animals are becoming short videos, and the thinking lands on LinkedIn. Both are small and new; a follow or a share helps more there than anywhere else.

Jon