The company I work for took its strategic goals and wrapped them around the five core areas we focus on to create a strategic bullseye. This visualization helps everyone in the company understand what our mission is.
I use a modified version of the strategic bullseye to help my team understand where a specific project fits into the grand vision for our company. It can be hard to see how tech projects help the company as a software engineering team.
In the project charter, I highlight the strategic initiatives this project impacts.
Perhaps your company could use something similar. I could see the five core areas covering things like:
Business-to-business
Business-to-consumer
Internal tooling
Vendor tools
DevOps
Then the strategic initiatives might be something like:
Usability
Customer Acquisition
Uptime
Accessibility
For a project to move to cloud-based hosting, you highlight the section where DevOps and Uptime intersect.