what’s happening next
I'm embracing my imperfect self and getting back to writing a bit more regularly.
Hi! It’s been a while since I’ve been in your inbox. I’m committed to sending more weekly-ish emails and if the idea of that doesn’t bring you joy, that’s absolutely fine! You can click here to unsubscribe.
Hello my fellow overthinkers and delightfully messy humans,
Firstly if things look a little different, it’s because I’m writing this from yet another new email provider (because new tech is like a new notebook, a new one is always the magical solution to everything, right??)
Things are also looking a little different because I find myself once again at the end of a massive few years of transformation.
When we start a journey of transformation, we start at point A and all we usually know is it's not where we want to be.
That was me when I was running The Tech Editor Hub. I knew I was ready to move on, and I knew I wanted to move into coaching. But the rest of the details were... well, let's say murky (and that's being generous).
Here's the problem. As a former high achiever / A+ student I learned to excel (and maybe you did too) by following rules and meeting external expectations. But this created a disconnect between who I really am and who I think I should be. And all too often I lean towards who I think I should be.
When it came to coaching, I wanted to follow the rules. I wanted to get it right. And the way I know how to do that is to play a role, to box up myself into parts, and try to figure out what goes in the "A+ coach" box.
So I tried on a lot of coaching modalities trying to figure out which one was "me". Was I a mindset coach? A self-belief coach? A menstrual cycle coach? Which one could I be the best at?
Turns out, the answer wasn't about finding the "right" box to fit into. It was about throwing out the entire box altogether.
For me that meant embracing that I'm a slightly witchy, tarot-reading, D&D-playing coach and teacher who helps other recovering perfectionists reconnect with their most unreasonable desires. And honestly? The moment I stopped trying to fit into someone else's box of what a "proper coach" looks like, everything genuinely shifted.
It’s cliche, I know, but that doesn’t stop it being true.
I’ve had so much clarity these past few months about what I’m putting out into in the world. I created my methodology —a Spellbook for a Life You Love — and I even finally embraced using my name as my business name/domain — wild, right? 😂 (No more trying to hide behind a “brand”, just me putting myself out there, armourless 😬)
And as always, the more I embrace my slightly witchy, definitely nerdy, absolutely imperfect self, the more my clients feel permission to do the same. I’ve gotten to witness them really focus in on who they want to be, and what lights them up. And their transformations have been massive as well.
Which brings me to why I'm writing... Emerge is opening its doors again!
If you're tired of trying to squish yourself into someone else's idea of success...
If you're brilliant at ticking boxes but rubbish at figuring out what YOU actually want...
If you're ready to do personal development differently (because if one more person tells you to "just think positive!"...)
Then maybe it's time we had a chat about Emerge. It's a year-long container where we explore what happens when you stop trying to get it "right" and start getting it true.
No toxic positivity, no hustle culture, no pretending we've got it all figured out. Just a bunch of delightfully imperfect humans figuring out who they are beyond all the "shoulds", and committing to creating a life that they love (and for some, a business that fits in that life.)
Intrigued? You can learn more here. Doors close January 24th so you have time to decide and if you have questions, I’m happy to chat — you can just reply to this email or book in a chat.
And if it's not the right time? That's completely fine too. I'm just glad you're here, reading my slightly chaotic emails.
Keep being messy and awesome,
Joeli x