Pluggers, 4/24/22

When I lived in Oakland, California, there was a plumber's truck that parked near my apartment building all the time with the business name "KING OF THEM ALL" emblazoned on the side of it. This was in 1999 or so, so it wasn't a given that every business would be online, but they also had a URL proudly emblazoned on the side, "kingofthemall.com", and I always thought that whoever was the King of the Mall must have been pretty pissed! Anyway, it's now the year 2022, kingofthemall.com is an SEO spam site filled with uncanny valley prose written by a machine, nobody cares about URLs any more anyway because now to find out about a business's hours or contact information you have to look on their Instagram stories for some reason, and Pluggers are here to inform you that if your small vehicle-based business has an even vaguely creative name, you have given up your plugger status no matter how blue-collar you are. Apologies to the King Of Them All, wherever you are.

Dick Tracy, 4/24/22