Plugger, 7/28/22

I’m just a little too young to have fully participated in Tab Culture, not to brag, but … Tab Culture was all about sophisticated women who kept “tabs” on their figures, right? Gotta look good, for the sophisticated fellas you’re trying to attract? That’s sure the vibe I’m getting from this ad! Anyway, far be it for me to play a gatekeeper on Andy Bear’s inner life, but I don’t think that’s what he’s in it for. His relationship with the can he’s holding up with a grin seems to be nothing more than “Hey, it’s Tab! Remember Tab! From before?” And I feel strongly that pluggers are part of a specific cultural and socioeconomic milieu! They’re not just people born before a certain date! Sorry to be a snob about Pluggers of all things, but I know pluggers and pluggers don’t put Tab diet soda at the heart of their identities! They just don’t!!!

Mary Worth, 7/28/22