How AI Changed My Creative Process

Hey Reader,

Quick life update: I launched my personal website! After months of "sometime" (you know how that goes), it's finally live. Rather than chase perfection, I gave myself two 60-minute sprints to go from blank canvas to published site. I'll share the link at the bottom of this email.

Two years ago, I sat across from Sam Altman, CEO of OpenAI. Despite the opportunity, I was so focused on my Apprentice project that I never once mentioned ChatGPT during our thirty-minute call. Now, in 2025, I use AI daily for everything from writing to video editing, and it's transformed how I work.

Here's what I've learned:

1. AI isn't about replacing creativity; it's about transforming it. Just as photography didn't kill painting (it pushed artists to explore new styles like impressionism), AI is pushing us to rethink creation.
2. My daily workflow now involves:
   • Using ChatGPT for research and idea refinement
   • Editing my writings with Lex
   • Creating videos with Descript
   • Building rapid prototypes in Cursor and Lovable
3. The biggest surprise? The hard part isn't using the tools, but having a clear vision of what you want to create and prompting that vision into existence. While technical barriers have fallen away, the need for human creativity has only grown stronger.

We’re just scratching the surface of what’s possible with AI-assisted creation. Do you use any of these tools? If so, how? Reply to this email; I’m happy to share how I use them too.

Check out my new personal site: gabel.is​

Until next Sunday,

Jesse