Eat This Podcast: We know what whole grain means. Whole grain food? Not so much.
Hello
This week, the European Parliament will vote whether to ban food labels like “veggie burger“ and “veggie sausage”. Producers of plant-based foods say that’s nonsense, and that claims of consumer confusion are ridiculous.
Are they, though? Maybe not for meat, but definitely for whole grain foods.
In the US, consumers find whole grain labels very confusing. In part, that’s because as long as you’re not actually lying, you can say things like “made with whole grains” without saying how much.
I talked to Parke Wilde, professor of US Food Policy at the Friedman School of Nutrition Science and Policy at Tufts University in Boston, about their research on whole grain labels and labels more generally.
All the best
Jeremy
p.s. I’m old enough to remember nut cutlets, but I don’t recall any objections except on grounds of taste.