Hello

When the British East India Company decided to try their hand growing tea in Assam, they came up against one big problem: back home, nobody much liked the taste of Indian tea. Racist rhetoric, fearmongering and little glimpses of heaven on earth helped persuade them, and more or less created the modern propaganda machine.

And it worked, as I heard from Erika Rappaport, author of A Thirst for Empire: How Tea Shaped the Modern World.

All the best

Jeremy