Special SEO bulletin this week!
I interrupt this week’s email because there’s been a leak!
Specifically, a leak about how Google Search works.
To me, it’s like the Panama Papers from a while back.
UNSURPRISING.
I mean, it’s interesting enough. Rand Fishkin and Michael King (2 respectable OG SEO folks) have pulled it apart and shared their thoughts.
But I don’t know why people are actually shocked/surprised/puzzled by all of this?
Is it because it differs from what Googlers say/do? Maybe.
But for me, it changes nothing.
My approach to SEO is simple. Because I’m lazy af and want to get to the solution in the least amount of steps. SUE ME.
Every website I work on gets asked the same questions:
Is it fast? Or is it going to annoy me into oblivion?
Are there keywords shoved in every digital orifice to tick a box?
Does it even make any sense at all? Is it relevant? (as per my last email)
As an SEO rockstar ninja guru, I can smell SEO on a website a mile away. And if its BS SEO? 10 miles away.
I mean, why are we complicating our websites? Life in 2024 is hard enough nd we aren’t even halfway.
Make your headings clear. Make your writing clear. Get to the point. Give people incentives to read, share and make contact.
This has worked for me for the best part of 2 decades.
It will work for you too.
Trust.
Peace from the Middle East,
Jaaved
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