Some SEO and life advice, from South Africa
What’s good?
I’m a firm believer that every business needs a website and every website needs SEO.
However I’m not as hardcore about this idea as I used to be.
Many years ago, on a trip to South Africa, I was explaining to one uncle about what I do.
While he was polishing off a bunny chow, he casually ‘dismissed’ my idea about websites and SEO.
“Do you know what business I’m in? textiles”, he said.
“Do you know how much I clear a month? 2 Million Rands+” (approx. 130-140k USD back then).
“I did all of this without a website, without a business card and without marketing” he continued.
“Word of mouth my friend, that’s how business works.” he advised.
“Even if you gave me a website, business card and marketing for free, I wouldn’t take it.” OK then.
“we build human connections. we build reputations. word of mouth is king and your website marketing doesn’t come close”
That floored me.
It was direct (I can handle it, I’m not precious).
And it reminded me that yes, you can clearly get by without a website and SEO AND still be successful.
Dude is clearing over $100k a month like it’s nothin.
Money in the bank, son!
Frankly, that’s the only metric that matters - no matter what you do in life.
But since most of us aren’t this uncle printing textiles and cash money, we still need websites and SEO.
But that human connection? We all need that perhaps now more than ever.
What do you think though?
And let me know how you like these emails coming at ya twice a week.
Bless up,
Jaaved
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