Simple SEO things
A lot of SEO folks reminisce about the good old days.
Back when SEO was "simple".
Was it really simple though?
Yes and no. You didn't need to do as much and you could get away with a lot of shady tactics.
Google has caught up with people and their dodgy nonsense.
It's honestly only harder to get results now, if you're still relying on risky outdated practices.
The fundamentals have not changed though.
Whenever I'm asked to audit a site and give my recommendations, I ALWAYS see the same issues.
Sometimes there's issues I've never seen before but even then, there's one thing that hasn't changed: THE FUNDAMENTALS
Remember: the goal of SEO is to improve VISIBILITY.
And you can only do this by:
removing all obstacles in Google's path (accessibility)
increasing relevancy
Most people won't easily be able to identify accessibility issues, unless you know what robots.txt, canonical tags or noindex tags are.
But if you don't, then you can do this:
Go to Google, type this: site:yourwebsite.com
If you don't see your site, then you've got big problems. TALK TO ME!
Buf if you do, then that's good. You should see lots of other pages. If you don't, TALK TO ME!
Also, keep scrolling through the list. See anything that shouldn't be there? Not seeing something that should be there? EASY.
We can fix this. (I can help!)
We're doign this to see if there's issues with ACCESSIBILITY. Because if Google can't get to your content, then it might as well not exist.
Now onto my next point about increasing relevancy.
Are you using the right words? Like the actual words people use when searching?
I'll give you an example - please forgive me for this - but it's a recent example that makes a lot of sense.
So I did work with a marketing team for a brand of ladies clothing items and some of the items were what would be considered 'shapewear'.
It's essentially adhesive material used on the body for various purposes.
One such purpose is as a bra. An adhesive bra, if you will.
What do people type in for this?
Lots of things:
adhesive bra
bra tape
body tape
boob tape
shape tape
Guess which word is most popular, all over the world?
Boob tape.
Yeah, I was surprised too.
But that's what people type in. So its the word that dominates the website copy. Like, it's such a popular keyword, the others almost didn't matter.
Of course, we recommended the use of other words because they're relevant to the product but when it's crystal clear that some words are far more popular than other words, YOU NEED TO USE THOSE WORDS.
When you do this, you improve relevancy. Everyone loves relevancy. Think about the times you run a search and get results that aren't relevant. Frustrating, right?
Maximise relevancy, improve accesibility. Print more money and live your best life.
It's really that simple.
Let me know what's happening with your website and what issues you need help with. I'm always ready to help!
Peace,
Jaaved
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