“just be better than everyone else”
Most websites suck and the teams behind them aren’t much better.
Let me clarify this blanket statement before y’all cancel me.
I recently had to get quotes to clean some baby gear we were giving to some dear friends of ours.
I did some searches, visited many websites and fired off queries via WhatsApp (aint no one got time for emails or calls - I’m a boomer and millennial at the same time!)
Most businesses did not get back to me, at all
Some got back to me after many days
Quite a few had a misalignment between what their websites said they did vs what they actually did
Some asked too many questions in order to give me a quote (long drawn out process)
Only 1 company had their act together by responding fast, requesting just 1 photo of the gear and giving me a quote on the spot (they got the job and did a fantastic one at that)
So when you’re told “just be better than everyone else” - honestly, look at the above.
It doesn’t take much.
I bring this back to SEO and your website:
Make sure your website and what you do/sell are in alignment. Don’t be disappointing people!
Get to the point with your copy and calls to action. Folks be skimming. Save the essays for your thesis.
Get rid of animations, transitions and other things that slow your site and ruin the experience. Make your site a pleasure to use.
And think about the use of images if it’s going to help people better understand what you do/sell, esp. for service businesses. Use alt text (image search traffic potential is high).
Sometimes images can help you save time by pre-qualifying leads and filter out the customers you don’t need or want. Time is money, B.
Move fast, stack your bars faster.
Making sense, you know I is.
Peace,
Jaaved
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