Follow the pain
How pain helps you prioritize
Usually, whatever prevents growth is painful. If you want to earn a billion dollars, but no one is buying your products or services. If you want your team to be efficient, but they are not, etc.
So many reasons, but a sure indicator is pain. It is nature’s alert system. Same goes for your business. Whatever is painful is something you need to pay attention to, obviously. But that is also what tells you what to focus on.
If you pay attention to where the pain is coming from, you will start to see the root causes. Once you see the root causes, you know what is more important to solve. It also shows you where to look for a solution.
For e.g., if people are not buying your perfectly built product, making that even better will not result in more sales. You might discover the root cause is better marketing or positioning. Now you clearly know what to work on.
Therefore, pain helps you gain by helping you prioritize.
The best part is, this does not need any special education. Everyone feels it for sure. Also, we can easily anticipate most of it, by following the cause and effect chain.
Try out Fishikawa or fishbone diagrams.