Have you noticed this — time feels longer on new roads and unknown territory? As soon as you are familiar with that area, you can zip around pretty quickly. The same roads that took you an amount of time take much less after a few times.

This is because now you have memory of how the road is, where the speed bumps and junctions are, etc. this allows you to navigate that much quicker.

The same goes for systems. This is the whole reason why we have UX patterns. If you open up a new app, you expect the menu to be in one of the corners. You know where the logo has to be. You know how to close the app.

Imagine what would happen if everytime you open an app, it's a completely new way of doing things! What if, in some apps, the content is on the sides and the logo in the middle? You never know what to expect. You will be forced to really pay attention and leave everything else just to figure out how to use the damn app you opened.

So, we usually try to discover how people use things naturally. For e.g. the F pattern or Z patterns are the most common. It simply means that when we look at a page or screen, our eyes automatically scan from the top left to top right, then bottom left to bottom right, forming an invisible Z. Like this there are many things.

As a business owner, when we create systems, we have a tendency to want to do something new, something creative. Understandable, but be aware it's at the cost of fimiliarity, speed and usage.

You can always get creative in the direction of finding an even more intuitive way!