Viral Loops, Marketer as a Scientist (Marketing)
What Are Viral Loops?
A “viral loop” is the process through which a user goes from first encountering your product to being incentivized to recommend it to others.
But how do they work to make your app go viral? Viral loops flip the traditional marketing funnel on its head.
Instead of casting a wide net and nurturing potential users to download and purchase, you tap your current users to share your app with their widespread network of friends and contacts.
Essentially, viral loops get your users to advertise your app for you. They discover and install your app, fall in love with it, and share it with others.
It works as a loop because each new user ideally follows the process to invite a new set of users, and on and on.
If one current user invites two new users, who themselves go on to invite two new users each, you end up with a recipe for truly viral growth.
From the blog post Viral Loops: 6 Ways to Kickstart Your App’s Growth Engine by CleverTap (7 mins)
"You can learn about different types of viral loops and how to create it"
Why every marketer also needs to be a scientist?
Great Marketers understand the importance of applying the scientific method to marketing.
So what is the scientific method? It’s a way to solve a question or problem by making observations and doing experiments. The whole concept is to be able to predict and repeat your experiments.
By applying the same approach to marketing, you can predict which marketing tactics will be the most effective by running small tests to gather data.
With that information, you can make tweaks to scale and improve your marketing experiments.
Here’s a example of how it works:
From the blog post The Scientific Marketing Strategy Behind Exponential Growth by Sumo (More than 20 mins)
"You can learn how to create effective experiments with examples of how other companies do it"
That's it for today, see you tomorrow!