❤️ Love the problem, not your solution.
Love the problem, not your solution.
What this rule can do is help you in two ways, one, it eliminates innovator’s bias and two, it helps you embrace the problem space which in turn helps you understand your target market, users, customers, their needs and wants better.
Always, start with the problem. The answers to the questions like:
- What is the problem
- Who is facing this problem and
- Why are they facing this problem
Will lead you to the market (a market: is a bunch of people having the same problem) and persona (a typical design persona from the sample size and not the marketing persona).
When you apply ‘jobs-to-be-done’ (JTBD) to this persona from the sample size that’s when you will truly begin to scratch the surface of the problem space.
From the blog post Product Thinking 101 by Naren Katakam (14 mins)
"You can learn what is product thinking, why it's important and how to cultivate this mindset"
That's it for today! See you tomorrow :)