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■ The Big Story
Google cuts the price of making short AI videos
Google DeepMind says Gemini Omni 1.2 Flash can create and edit videos up to 15 seconds long, up from 10 seconds with Gemini Omni 1.1. It is generally available through the Gemini API and Gemini for business. The company says 720p video costs $0.07 per second, 30% less than Gemini Omni 1.1. Marketing teams now have a clearer cost for testing short video variations. Google DeepMind says teams can choose clip lengths in one-second steps from three to 15 seconds. That makes a difference when an ad needs a shorter opening or a product explainer needs several cuts: teams can pay for the length they need rather than defaulting to the longest clip. Separately, Anthropic says Personal Finance in Claude is rolling out in the US, letting users ask about connected bank and card accounts through read-only access.
Why It Matters for Business Leaders
If short video is a recurring expense, compare your agency’s draft-production charges with the new per-second cost before renewing that part of the contract.
Sources: [Google DeepMind] [Anthropic]
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