đź”™ Throwback Thursday for 2024-08-29
Data center energy crisis has always been looming, exacerbated by modern hyperscale demands and A.I. advancements.
🙏 And a big thanks to all our sponsors! 🙏
(Scroll to the end…)
Data center power consumption has been a below the fold news topic in the past but has ramped along with coverage of recurring topics of A.I. which is even more power intensive. But how long has there been a data center energy crisis?
In short, the data center energy crisis has always been there. The difference is that modern data center demands are now hyperscale cloud service providers.
For example, if you were to look back to 2007, you might recall so-called green data center initiatives like “IBM Project Big Green” in response to the data center energy crisis.
Fast forward to the present… What makes “green” claims so interesting is how the established data center players are always looking for better power purchase agreements (PPAs) or virtual power purchase agreements(vPPAs) terms — but is always about more electrons, not less.
Meta, Google, Microsoft, and Apple do their own tracking as well. However, the coverage of how that tracking is done has raised more questions.
Techmeme: How Amazon, Alphabet, Microsoft, and Meta are using accounting techniques to hide their growing emissions, while working to influence pollution disclosure rules (Financial Times)
From Financial Times. View the full context on Techmeme.
Note: Some images via Unsplash
Disclosure
I am linking to my disclosure.
Cuthrell Consulting LLCAttn: Jay Cuthrell1903 Live Oak St #92Beaufort, NC 28516-0092
To learn about sponsorship opportunities, contact us. 🤓
This section of the newsletter is meant to fund the services stack that enables readership growth and continue free editions to be published each week.
And now, a word from our sponsors
Note: This pseudo-randomized sponsored portion of the newsletter contains referral links that may financially benefit this newsletter.
NexusTek
NexusTek Secure Al Platform ensures organizations can safely unlock the productivity benefits of generative Al across any platform, while ensuring unmatched data security oversight, administration, and observability.
Buttondown
If you're looking for a great newsletter platform, I use and recommend Buttondown. Our readers can get $9 off your first month of Buttondown.
Linode
If you are looking for a reliable virtual private server with simple cloud billing math, I use and recommend Akamai Linode. Our readers can get a $100, 60-day credit on Akamai Linode.
⚠️ This content is not legal or financial advice. ⚠️