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Getting Above The Brief: How To Improve Your Developer Marketing Positioning
Recently, I wrote a post about changing Hit Subscribe’s positioning, which I intend to distribute to clients and prospects in appropriate situations. I shared it to DaedTech as well, assuming that an audience of (I think, still) largely engineers might find the positioning insight interesting.
What I didn’t expect was the traction among developer marketing folks, including a bunch of people reaching out to me for direct discussion. But since that’s what happened, I reread that post through the eyes of a developer marketer. And doing that, I realized my explanation of why developer marketing made for terrible positioning was unsatisfyingly hand-wavy.
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