Hit Subscribe State of the Business September 2024
This is a transcript for Hit Subscribe's monthly state of the business meeting. This transcript has been edited for clarity, listen to the recording here
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State of the Business - September 2024
Introduction: - Meeting started with a review of setup and logistics. - Asynchronous questions will be answered at the end.
News & Announcements:
- Shift in Customer Profile:
- Transition towards enterprise clients with large content needs (e.g., 100+ articles/year).
- De-prioritizing early-stage startups due to volatility.
- Hit Subscribe to act as a content matchmaker for smaller clients needing fewer pieces of content.
- Practices Overview:
- Content Programs: Managed by Eric G. Focus on full-scale content programs for established companies.
- MarTech Practice: Managed by Melissa. Focus on supporting tools, SEO, analytics, CMS setup, etc.
Referral Program:
- Earn 10% of the first year’s revenue for referred clients.
- Emphasized importance of referring enterprise-level clients.
Declining Traffic:
- Common referral scenario: clients facing declining SEO traffic.
- New dashboard tool and detailed blog post on traffic remediation available for clients.
Miscellaneous:
- Showcase Content: Write blog posts about tools/companies that could become clients for Hit Subscribe. Authors get paid and receive rev share if referrals turn into business.
- Team Page Updates: Open for all contributing authors.
- White Papers: Responding to client needs, typically handled similarly to blog content.
- Contributing to “Make Me a Programmer”: Authors can contribute; content lab for experiments.
Q&A:
- White Papers: Still produced on request.
- C Prime Courses: Currently limited, mostly for U.S.-based contributors.
- Contributing to Make Me a Programmer: Pitch ideas to Angela.
Meeting Conclusion:
Thanks to everyone for tuning in. Catch you next month!
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