November 19, 2024

Hit Subscribe State of the Business November 2024

This is a transcript for Hit Subscribe's monthly state of the business meeting. You can listen to the recording here, or just read this succinct summary:

• SentinelOne Engagement: We’re nearing completion of the initial phase of delivering 100 content pieces in 60 days. There have been challenges, including limited onboarding time and high-volume output from the start. Team members Angela, Erin, Eric, and others should be recognized for their outstanding efforts in managing this project.
• Referral Program: The referral program offers 10% of first-year revenue for introducing new clients. For example, the referral bonus for a high-volume client like SentinelOne could be substantial. Incentive: 10% of the first year’s revenue from referred clients, paid quarterly in arrears. An Alternative: There is an option to offer a 10% client discount for referrals in case of conflicts of interest.
• Focus on SEO Services: We’re on track to gradually expand from content production to full-service SEO in response to client needs. Many clients are dissatisfied with existing SEO providers due to poor results or unclear deliverables. Our team is positioned to assist with various SEO needs, leveraging their expertise in addressing common client pain points.
• Closing Remarks:
  It is a Quiet Q4: An unusually calm end to the year.
  Invitation for Questions: None received during the meeting.
  Next Steps: More updates in the next meeting, scheduled for Q1 2025.

Links of the Month

• Here’s an interesting take on modernizing software testing.
• Check out this fun “Ansible for Dummies” post.
• Read this post about the complications of software testing.