Hit Subscribe State of the Business October 2024
This is a transcript for Hit Subscribe's monthly state of the business meeting. You can listen to the recording here, or just read this succinct summary:
- Pipeline and Workload: The company has a high volume of content coming soon, including 100 SentinelOne posts due in the next six weeks. There are also 100 credits allocated for a client that has resumed content approvals and 80 credits in final approval stages. In total, there's the potential for 230 blog posts, though some credits may go toward refreshes or audits.
- AI Detection Tools: A deep dive into AI detection tools has shown that they are unreliable. These tools often flag anything that resembles ChatGPT’s style, but their results can easily be manipulated. The company has developed a process to communicate this to clients and is emphasizing transparency in the drafting process as a more reliable alternative to AI detection.
- Milestones and Anniversaries: Angela has logged six years as a salaried employee and is essential in keeping operations running smoothly. She was the first person hired outside of the founders.
- Referral Program: The referral program offers 10% of first-year revenue for introducing new clients. For example, the referral bonus for a high-volume client like SentinelOne could be substantial. There's also a free ebook, "SEO for Non-Scumbags," which could help facilitate introductions for potential prospects.
- Opportunities for Introduction: The book "SEO for Non-Scumbags" could be shared with skeptical tech entrepreneurs, founders, or developers, as well as marketers trying to persuade these stakeholders. Sharing the book could qualify as a warm introduction for the referral program.
No questions were raised during the session.
Links of the month
- Here’s a fun one about the ROI of automated testing.
- If you’re interested, we just did a refresh of a post about DevOps vs Cybersecurity.
- Here’s a recent piece about revolutionizing database development with AI.
- Ever wonder if retrospectives in agile are worth it? Here’s a take on that.
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