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Facebook (2012)
April 17, 2025
See the handbook below:
🎁 your audience
December 15, 2022
Think of content as a thoughtful gift | Media-first marketing | AI invasion | Brand story tips | Create an asset repository | 30-day challenge
🧭 Where am I?
December 8, 2022
Why you should try confusing people | Thought-leading SEO? | In-demand writers | What AI can and can’t do | Supercuts | Dare to build in public
🍽️ Dig in
December 1, 2022
The dish on new content tactics | Cleaning your email list | Content crimes | Can SEO create demand? | Rethink storytelling
🥽 🦈 Dissection
November 17, 2022
Repel somebody | Stronger content briefs | Serving a mission | Recession marketing insights | Quick writing tips | A curation conversation
🤝 Scaling trust?
November 10, 2022
Can you earn trust at scale? | List growth stories | Content journalism? | Repurposing workflow | Before you hire a writer | Why hub and spoke works
🧝🏻♀️ she knew!
November 3, 2022
Attract your people | Video testimonials | Phases of podcasting | Strategic Narrative ≠ Challenger Sale | Storytelling framework | Paywall dodging
📚 Body of work
October 27, 2022
Goal: Create to be loved | Content advice: be & hire creators | SEO insights | A marketing framework | Navigable content | Writing like you talk
💯 y’all
October 20, 2022
Hitting the 100 issue milestone | Why you have to opt in as a creator | Thoughts on thought leadership, cannibalization, growth loops, and writing
🔍 Trust me
October 13, 2022
The only CTA that matters | Measuring unmeasurables | Deconstructing Google’s Helpful Content Update | Rogue marketing | Customer-led growth | AI?
🚙 Pull over
October 6, 2022
What helps you be consistent? | Content goals + how to hit ’em | Tips & advice from creators | Copywriting resources | FB ad insights | Deliverability
🤿 Treasure dive
September 29, 2022
Content strategy: go deeper | Growing to 500K subs | Creator burnout | Ideas to pirate | Why good content costs $$$ | Writing in the waiting
🗺️ Maps & ladders 🪜
September 22, 2022
Be enigmatic | How Morning Brew masters voice | Newsletters > social media? | Storytelling resources | Content decay | Cheap content costs more
📃 Conquer the blank page
September 15, 2022
Last-minute writing tricks | Brain invasion tactics| Newsletter growth stories | Content marketing’s still a long game | Managing comparison anxiety
🦤 Medium rare
September 8, 2022
3 newsletter growth stories | When not to use SEO | Unsubscribe strategy? | Navigating the helpful content update | SaaS ad insights
🔍 The most meaningful result
September 1, 2022
End their search | Product-led content rubric | Newsletter best-ish practices | Rand Fishkin-esque amplification | Investing in relationships
🌧️ Flood warning
August 25, 2022
Be the sunshine | Newsletter as homepage | Product-led content | Google’s helpful content update | Stop procrastinating | Content strategy round up
Numb little 🪲
August 18, 2022
Winning attention | Finding POV | Outdated B2B marketing mix | Social proof | Fixing content cannibalization | Equipping writers
🧰 Underneath it all
August 11, 2022
Fix your plumbing | Grow subscribers | Go bottom up with content prioritization | Writing resources | Funnel contradictions
➕➗🟰 Do the math
August 5, 2022
Factor in differentiation | Subject lines don’t dictate opens | Productive scrolls | Automating humanity | SaaS content tips | Selling a newsletter
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