September 29, 2026
September 29, 2026
DraftKings Is Using AI to Supercharge the Harms of Online Behavioral Advertising
DraftKings Is Using AI to Supercharge the Harms of Online Behavioral Advertising | Electronic Frontier Foundation
Online sports betting company DraftKings is using AI to target customers who are most likely to place losing bets and respond to gambling promotions. This kind of targeting is a form of online behavioral advertising, which is when companies personalize the ads they show you based on the data they’...
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