📚 Today's the day
Hello!
This is the latest Research Practicing newsletter by Gregg Bernstein. Thank you for subscribing.
I love a good prompt. If there’s anything you’d like to see me cover in a future dispatch, get in touch!
Now here's what's hot off the presses this week at gregg.io:
My book Research Practice is now available as a paperback and for Kindle. It’s the book I wish existed when I started as a UX researcher. As my friend and former colleague Aarron Walter writes in the foreword:
While other research books offer standard operating procedures, this book provides something more durable in the real world. It’s a practical field guide that will give you the encouragement to get started, no matter what your background.
In previous newsletters I’ve shared the book’s contributors, table of contents, and introduction, as well as three sample chapters. Today I want to share why I love this field.
Why I love UX research
I love user research. I love that every project is different—that we as user researchers incorporate numerous methodologies, work with a variety of colleagues, study a spectrum of individuals and topics, and produce wildly interesting findings that influence people, products, and organizations.
I love user research because the community of user researchers is as interesting as the work we produce. Students and career-switchers ask how people become user researchers, and what they might do in their roles. Those already in the user research field wonder how they might raise awareness of their work, build teams, or scale their practices. This is a field that attracts and rewards the curious and the diplomatic.
I love that the practice of user research is multifaceted, complex, and sometimes contradictory. What works for one organization might inspire a sea change across an industry. Yet what works for some teams won’t work for others, and what works once might not work again.
That’s what keeps it interesting, always.
Onward,
Gregg
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