Dispatches from Gregg.io
Hello!
This is the latest Research Practicing newsletter by Gregg Bernstein. Thank you for subscribing.
I love a good prompt. If there’s anything you’d like to see me cover in a future dispatch, get in touch!
Now here's what's hot off the presses this week at gregg.io:
The Field Test & Ambient Research
Published on May 28, 2017 07:34 am
Some writing updates:
The Field Study Handbook
My friend Jan Chipchase is an authority on qualitative product research. He embeds himself in the field with a team of colleagues and fixers, capturing the context and ecosystems in which people live. He’s the type of researcher I want to be when I grow up—traveling to the far corners of the earth to uncover hidden truths and potential opportunities.
Jan’s taken his experiences and created the Field Study Handbook. It was a career highlight to work with Jan as a technical reviewer on a few chapters of the handbook, and I’m excited for the book’s release in June, 2017.
As we get closer to the book’s launch, I contributed a short piece about what you learn about a product research team in the field. Check out The Field Test on Medium.
Ambient Research
Last month on the Vox Product blog, I wrote about how I create an ambient awareness of user and product research across my product team by sharing everything, everywhere—repeatedly and redundantly.
It’s clear to me that sharing findings in a way that makes them discoverable and teachable across an organization is the biggest challenge research teams face. Expect more thoughts on containing research in upcoming posts.
Onward,
Gregg
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