Green-broke Jan 25
Hello equible friends,
New year, new Magic Millions Yearling Sale – a little magic from the Gold Coast glitz and a few million from buyers looking to jump out of the gates for the year. Two things equible could use to get out of the blocks this year too!
Welcome to the fifth issue of Green-broke, a monthly newsletter for those interested or invested in coming along for the ride with me. This is a monthly update for you and a routine check point for me, keeping you informed (or more likely entertained by the ups and downs) and me accountable.
✨💰
An eventful start to the year
Like an eventing competition I’ve had a bit of dressage, some cross country, and a few hurdles to jump in the last month. The highlights from my run:
Magic Millions for a day – met trainers and tech providers in the thoroughbred industry. The whole thing is very boujee.
A little Central Queensland road trip – wasn’t on my bingo card, but I made the most of being with lots of customers.
Gathered at The Precinct – heard from experts and peers on raising capital. Next step, Shark Tank (kidding, kind of).
For the last few weeks I’ve been researching and preparing for fund raising and it’s like I’ve tripped and fell into a whole other world where you need a dual degree in business and law to get past go. To make things extra spicy, equible’s minimum viable product requires financial services regulation which is an undisputed minefield for startups – someone please send me a war horse!
Fortunately, I’ve started working with advisors to navigate financial services obligations and raising pre-program, pre-product and pre-revenue. Unfortunately, these folks aren’t cheap which presents hurdles at this stage of starting up equible that I may need a little magic to get over.
Do you know an angel? 😇
I need help making these leaps and by help I mean investment. I am looking for angel investors who want to be involved in turning equible from an eventer into a unicorn. If you have or know someone who has capital, likes horses, and is tech savvy, please do a girl a favour and connect us 🤝
Bucking the system
At this early stage equible is in the target market for incubation programs. For the unfamiliar, incubators support startups and entrepreneurs with mentorships, resources, and training in exchange for time, money, and / or equity. Basically, they help founders pre-game. Seems like a no-brainer for first-time, non-tech, solopreneurs like me but I still can’t make it make sense.
I give you my lifelong trait of bucking the system.
Perhaps naively, or arrogantly …or both… I think my pre-game is pretty good. Even if it’s not the fastest way to test this hypothesis and get to value is in front of potential backers, so this is where I want to focus my effort. Plus, I can be more stealthy maintaining competitive advantage. Something David Senra from Founders Podcast describes as ‘bad boys and girls moving in silence’.
Law of attraction in action
Wrapping this up on a little high — I’ve met lots of like-minded folks doing cool shit in the last month. Everything from luxury fragrance brands, to early detection of endometriosis, to investing-as-a-service. At the same time, I’ve been reminded of all the good eggs in the community I’ve built throughout my career ready to support me and my ventures. I put this down to kicking-off the year with LFG energy and receiving it back.
We’ve reached the tail end of the fifth issue, I hope you’ll keep joining me for the ride. You may even witness a little magic! 🦄
Best,
Emily