DFW #4: Influencer Marketing, Marketplace, Dev Tools, Web3, Fintech, Agritech
This week features marketplaces, agtech, consumer social, web3, influencer marketing, enterprise dev tools, foodtech, SaaS, and fintech coming from companies based in 3 countries ranging from pre-seed to seed stage. Enjoy.
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018 isme|&|co 🇬🇧🌍🌿
Market Network, SaaS, Marketplace, B2B, ✓SEIS/EIS
isme|&|co is a trusted B2B digital marketplace connecting buyers and sellers of business services, at scale, in a large and fragmented market.
Market: Providers of advice, service and resource to SMEs
Problem: Costs to now compete in the paid-for ads and SEO ‘arms-race’
Solution: Data science tailors content to a user’s need, and helps providers promote themselves to their target audience. Coupled with SaaS workflow tools, to remove friction from both sides of the resulting engagement.
Traction: 21 signed-up Providers, 13 new leads p/w, 2,000+ visits pcm
Team: 2 (🇬🇧) Tim Whiston ACA: Co-Founder; Start-up, MBO, Growth, M&A, international expansion, IPO, CEO FTSE250 and Trade-sale Exit; William Maughan: Co-Founder; Emotionally intelligent Marketing and Engagement Strategies for global brands
Based in: Stockport, UK 🇬🇧
Raising: £500k (GBP), 10% committed
ℹ️ More info
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019 ALL IN 🇬🇧🌍🌱
Consumer Social, Fintech, Lifestyle, ✓SEIS/EIS
ALL IN is a planning tool for organising events and managing finances with groups, friends and teams. Think Doodle meets WhatsApp meets Splitwise with easy payments to capture and settle any shared costs.
Market: Men & women aged 25-55 who organise activities
Problem: Simplifying organising, splitting costs and payments
Solution: Like Doodle + Splitwise + Paypal + Chat ALL IN one app
Traction: 50,000 app interactions, 60% retention, 1,600 downloads
Team: 2 (🇬🇧) Jules Hinves, CEO; Rhett Clinton, CTO
Based in: London, UK 🇬🇧
Raising: £350k (GBP), 19% committed
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020 FoodLama 🇬🇧🌍🌿
Retailtech, E-commerce, FoodTech, Underrepresented Founders, ✓SEIS/EIS
FoodLama is an e-commerce companion across the web. Without interfering with how or where you shop, we show you the products and services that suit your personal preferences that suit your personal preferences and lifestyle as you surf.
Market: Households with allergies who buy their groceries online
Problem: Online grocery shopping with allergies is a hassle
Solution: Browser extension that personalises your online grocery shop
Traction: 100k products analysed, 4K+ product recommendation clicks, 130+ users
Team: 11 (🇬🇧🇳🇬🇮🇩🇪🇸) Damilare Ogunleye, CEO; Santiago Schmitt, CPO; Anas Boubas, CTO
Backed by: Elio Leoni Sceti (Independent Board Director at ABInbev, Kraft Heinz and Barry Callebaut); Maximilian Bleyleben (Managing Director and Chief Privacy Officer at SuperAwesome, acquired by Epic Games); Iasonas Kokkinos (Department of Computer Science, University College London); Georgios Papandreou (Chief Technology Officer, Ariel AI, acquired by Snap Inc); Jayesh Patel (CEO Imimobile, acquired by CISCO); Damon Mannion (Co-founder, Fabula AI, acquired by Twitter); Alexander Bronstein (Technion, Israel); Adetayo Bamiduro (Co-founder CEO Max NG recently raised $31M Series B); Google for Startups
Based in: London, UK 🇬🇧
Raising: £1.2m (GBP)
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021 AgriDunya 🇵🇰🏢🌿
AgTech, Agriculture, AI, B2B
AgriDunya is an Agritech (B2B2C) Marketplace platform of Farm Input products that predominantly solves the challenges being faced by farmers & vendors.
Market: Agri Farm Input market size of $4.5 billion
Problem: Remove middlemen from AgriInput market
Solution: Better prices & value to the farming community
Traction: $10k in revenue since June 2022
Team: 30 (🇵🇰) Rahul (Co-founder & CTO) 8 years of experience in software development, has built CRM systems for large corporations, comes from a family that has been in the agriculture crop business and understands the issues that both sellers and farmers face; Ameet (Co-founder & COO) 10 years in the agricultural commodities business, 5th generation farming family; Faiq (Co-founder & CEO): Previously at NESTLE & ENGRO, has led commercial portfolios of more than PKR 80 Bn per year
Based in: Karachi, Pakistan 🇵🇰
Raising: $1m (USD)
ℹ️ More info
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022 Outta 🇺🇸🌍🌿
SaaS, Web3, Influencer Marketing, Creator Marketing, Underrepresented Founders, Social Impact
The creators’ marketplace where brands can find their daily authentic content & establish partnerships at scale
Market: SMEs with no marketing team and Content Creators worldwide
Problem: Over 45% of SMEs don't have a marketing team.
Solution: Connect brands with creators who deliver daily content.
Traction: Over 50 creators from 3 countries, and 5 brands.
Team: 4 (🇺🇸🇧🇷🇵🇱🇬🇧) Juliana Dias; Matt Balcerek
Based in: Los Angeles, CA 🇺🇸
Raising: $900k (USD)
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023 AppFactor.io 🇬🇧🌍🌿
Enterprise, SaaS, DeepTech, B2B, Cloud, DevTools, ✓SEIS/EIS
AppFactor provides a software solution that helps enterprises migrate existing critical apps to hybrid cloud and newer application infrastructure but transforms the app architecture in the process as if they were newly written and architected apps
Market: Enterprises and public sector organizations
Problem: App Mod is currently too manual, high costs and too long
Solution: An AI powered platform, intelligently modernize - automation
Traction: 2 customers 1 X UK gov, 1 X global brand, SI design partner
Team: 5 (🇬🇧🇷🇴) Keith Neilson, CEO/Founder; Attila Vajda, Co-founder; Gabi Ciuloaica, Co-founder
Backed by: Fuel Ventures, Tom James, Clive Hill
Based in: London, UK 🇬🇧
Raising: £1.1m (GBP), 22% committed
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Interested in previous issues? Find the previous two below:
Issue # 3: Mobility, climate tech, advertising, marketplaces, gig economy, HR tech, dev tools, circular economy and blockchain coming from companies based in 3 countries at seed stage.
Issue # 2: Construction recruitment tech, AI, HR tech, e-learning, ecommerce, creator economy, travel, and sports tech opportunities coming from companies based in 3 countries ranging from pre-seed to seed stage.
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Key: 🌱=Pre-seed 🌿=Seed 🪴=Series A/B 🏢= Not remote 🌍 = Remote