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September 13, 2022

DFW #2: Construction, AI, Recruitment, Ecommerce, Creator Economy, Sportstech

Hey there, welcome to DealflowWire. It’s only issue 2 and I’ve already got 3 reports of connections made off of the first issue! Because we’re getting quite a few new investor signups between issues, for the next few I’ll also include copies of the previous ones at the end of the email. If you’re new: Welcome!

This week features construction recruitment tech, AI, HR tech, e-learning, ecommerce, creator economy, travel, and sports tech opportunities coming from companies based in 3 countries ranging from pre-seed to seed stage. Enjoy.

Like these listings? Forward to a friend! Subscribe here.

006 E-Nano 🇬🇧🏢🌿

AI, SportsTech, Agtech, RaaS, ✓SEIS/EIS

E-Nano is a robotics and AI startup working on optimising maintenance and improving the playability of sports surfaces to enhance athletes' performance.

  • Market: Grounds managers, Sports organisations - football, golf, etc.

  • Problem: Lack of data to effectively maintain sports surfaces

  • Solution: Autonomous data collection platform & AI for analytics

  • Traction: Early adopters including Premier League football clubs, FIFA

  • Team: 6 (🇦🇷🇫🇷🇮🇹🇭🇺🇬🇧) Alan Jurnet Berteloot, CTO Christian von Scheidt, CEO Erwann Lompech-Leneveu, COO, Gabor Zichy, CDO

  • Backed by: SFC Capital (VC) and STRI Group (Strategic partner from the sports industry)

  • Based in: London, UK 🇬🇧

  • Raising: £1.2m (GBP)

  • ℹ️ More Info

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007 Class-ify 🇬🇧🌍🌿

SaaS, Subscription, Wellness, ✓SEIS/EIS

Our hypothesis is simple: Personal Trainers are all looking for ways to grow their revenue. We provide business management software, plus support services to help PT's to acquire customers and grow their revenue. We provides everything a PT needs for a monthly subscription

  • Market: Independent Personal Trainers (67k in UK alone)

  • Problem: PT Qualifications aren’t enough to grow a successful PT business

  • Solution: Software, plus sales and marketing support services

  • Traction: 250 customers in 18 countries, £42k MRR (+20% MoM)

  • Team: 15 (🇬🇧🇪🇸🇬🇭🇳🇿🇵🇭) Daniel Stott, CEO, Tristan Rushworth, COO

  • Backed by: Former CDO, CFO, CTO, Just Eat; CEO, Rapid Spike; CEO, Talentful; CEO, Xempus AG; CDO, Catispay, MD, Jaeger; MD, Job and Talent

  • Based in: London, UK 🇬🇧

  • Raising: £500k (GBP)

  • ℹ️ More info 📆 Meet with the founder

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008 Ae’Kimi 🇦🇪🌍🌿

HRTech, ERP, SaaS, Mobile, Fintech, Underrepresented Founders, Social Impact,

A single multi-country unified SaaS HCM platform (Think of WeChat, Grab, Careem super-apps but for HR).

  • Market: SMEs & MNCs

  • Problem: HR Data is Siloed or Scattered across platforms & vendors

  • Solution: Unified SaaS HRTech Platform

  • Traction: $10k MRR

  • Team: 15 (🇦🇪🇮🇳), Leong Cheah, CEO, Karthik Kannan, Partner - Operations, Samuel Appadoo, Partner - Fintech, Arun Varghese, Partner - CTO

  • Based in: Dubai, UAE 🇦🇪

  • Raising: $750k (USD)

  • ℹ️ More info 📆 Meet with the founder

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009 aisle 3 🇬🇧🇮🇳🌍🌿

Fintech, Marketplaces, Ecommerce, DeepTech, ✓SEIS/EIS

aisle 3 is a product aggregator for Shoppers that has built Cloud Basket™ so you can buy from multiple retailers in one-click, in one transaction through, one platform and earn cashback on every purchase.

  • Market: Shoppers used to navigating the 70% of ecommerce off Amazon

  • Problem: That time you remember opening lots of sites just to shop!

  • Solution: Our AI matches products together without any IDs or barcodes

  • Traction: 1000 registered shoppers, £30k orders (GMV)

  • Team: 12 (🇬🇧🇮🇳🌍), Thomas J. Vosper, Ex-Amazon/Tesco

  • Backed by: FJ Labs, Exited Founders of Catch, SVP Snap, GM Big Commerce, Exited Founder ZigZag, Exited Founder Pentagon, Exited Founder Carsnip, Founder Aero, GM MoneySupermarket

  • Based in:  🇬🇧&🇮🇳

  • Raising: £1m (GBP)

  • ℹ️ More info

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010 Urbs Travel 🇬🇧🌍🌱

Travel-tech, Consumer App, ✓SEIS/EIS

Urbs is a mobile app that enriches the way people experience cities. It’s Lonely Planet for millennials, with audio content and ticket booking.

  • Market: City travellers; Podcast listeners.

  • Problem: No app to discover + learn about places and book experiences

  • Solution: Booking platform with navigation and quality audio content.

  • Traction: >15k downloads; >$7k in ticket sales; Featured in Vogue

  • Team: 6 (🇬🇧🇫🇮🇺🇦🇵🇱), Will von Behr (CEO), Luke Smyth-Osbourne (CTO)

  • Backed by: William Frewen (150+ angel investments including Lumio and Urban Jungle); Chris Curry (Chairman & Managing Partner of Piper Private Equity

  • Based in: London, UK 🇬🇧

  • Raising: £250k (GBP)

  • ℹ️ More info

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011 Collabed 🇬🇧🌍🌱

Saas, Construction, Recruitment, Social Network, ✓SEIS/EIS

Collabed is a recruitment platform for the construction industry. We connect candidates to jobs throughout the construction industry

  • Market: Employers and professionals in the construction industry

  • Problem: Skill shortage within the industry

  • Solution: We make it easier for companies to find candidates

  • Traction: 14,000 users, over-raising on Seedrs

  • Team: 1 (🇬🇧) Alex Ramsden

  • Backed by: Alex Dyce, Linda Acumen, Carol Massay

  • Based in: UK 🇬🇧

  • Raising: £130k (GBP) (85% committed, 111% of original goal; overfunding crowdfund)

  • ℹ️ More Info

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Key: 🌱=Pre-seed 🌿=Seed 🪴=Series A/B 🏢= Not remote 🌍 = Remote

Missed the previous issue listings? Here they are!

DFW Issue #1

Hey there - meet your first 5 listings from DealflowWire! This week features web3 gaming, e-learning, climate action, CPG, and sports tech opportunities coming from companies based in 2 countries ranging from pre-seed to seed stage. Enjoy.

Like these listings? Forward to a friend! Are you that friend? Subscribe here!

01 WONDR 🇬🇧🌍🌿

Edtech, Sustainability, SaaS, Social Learning, Cohort-learning tech, Social Impact, ✓SEIS/EIS

WONDR is a social learning platform of mentors & learners sharing knowledge through cohort-based learning experiences across 200+ topics. A community of 10,000+ learners with a membership to constantly upskill for the future of work - tackling environmental and social challenges.

  • Market: Professionals & entrepreneurs building green skills

  • Problem: Online learning is rigid, costly and lonely

  • Solution: We make it social, fluid and hyper-relevant to individuals

  • Traction: 10,000+ learners, 50+ mentors and growing subscribers, post-revenue

  • Team: 7 (🇬🇧) Sam Reader, CEO, Simon Jones, COO, Mark Jones, Director & Acting CFO; Former BDO LLP equity partner. Supported $10-$150M ARR businesses

  • Based in: Birmingham, UK 🇬🇧

  • Raising: £700k (GBP)

  • ℹ️ More info 📆 Meet with the founder

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02 BuddyUp 🇬🇧🌍🌿

SportsTech, Fittech, Social Networking, Health, Fitness, Underrepresented Founders, ✓SEIS/EIS

BuddyUp helps you find, like and connect with the perfect running partners near you. Whether you're searching for a marathon partner or a running buddy on a hungover Sunday, we make it easy to find that person.

  • Market: Social runners all the way marathon runners

  • Problem: Runners want a easy way of finding new training partners

  • Solution: A matchmaking app & algorithm that matches runners

  • Traction: 6500 downloads, 3500 runners matched - all in London

  • Team: 7 (🇬🇧🇺🇸🇳🇴), John Haakon Chen, CEO, Joey Hext, CGO, Tawheed Abdul-Raheem, CTO, Ellis Lynas, CMO

  • Based in: London, UK 🇬🇧

  • Raising: £350k (GBP)

  • ℹ️ More info

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03 Pawprint 🏴󠁧󠁢󠁳󠁣󠁴󠁿🌍🌿

Climate Tech, Sustainability Tech, B2B SAAS, Enterprise SAAS, HR Tech, Social Impact, ✓SEIS/EIS

Pawprint is a Climate Action Platform that allows companies to accelerate their journey to net zero and align other business goals by engaging their employees.

  • Market: 500+ 90%+ white collar employee companies globally

  • Problem: Companies aren't engaging stakeholders in climate action

  • Solution: A managed SAAS platform that support science-based action

  • Traction: £500k ARR, 50 clients inc abrdn, Vodafone, innocent drinks

  • Team: 28 (🏴󠁧󠁢󠁳󠁣󠁴󠁿), Christian Arno, Julia Sunderland, Richard Amos, Ross MacNay

  • Backed by: Andrin Bachmann of Piton Capital; Gareth Williams Founder/CEO of Skyscanner; Leela Srinivasan - former CMO of SurveyMonkey and now Checkout.com; Julia Sunderland (Google Payments; Emerging Products; Next Billion Users); Martin Gilbert, Founder of Aberdeen Asset Management now abrdn; James Watt, BrewDog Captain; Ian Marchant (ex CEO SSE)

  • Based in: Edinburgh, UK 🏴󠁧󠁢󠁳󠁣󠁴󠁿

  • Raising: £2-3m, min cheque £50k (GBP)

  • ℹ️ More info 📆 Meet with the founder

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04 Ghosti 🇨🇦🌍🌱

Gaming, NFT, Web3, Mobile, Female Founder

Mobile NFT pet collection game brining back nostalgia from the age of Tamagotchi. Bring your pets wherever you go and truly own each one you hatch! Decorate the island and housing to your liking. Even play with friends online!

  • Market: Ages 0-25 All Genders

  • Problem: Web3 isn't accessible for all

  • Solution: Hybrid wallet login, no initial investment to play, removing entry barriers to web3

  • Traction: Discord server with ~1,000 people

  • Team: 2 (🇨🇦) Sebastian Maj - Software Engineer (11 years experience; successfully launched game on Steam in 2016), Kimmily Qin - Illustrator graduate from Ringling College in Florida.

  • Based in: Windsor, ON, Canada 🇨🇦

  • Raising: $150,000 (CAD)

  • ℹ️ More info

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05 Mighty Slice 🇬🇧🌍🌱

B2B, D2C, CPG, Female Founders, Social Impact Business, ✓SEIS/EIS

There’s 1.8 bn views on TikTok for #proteindessert, but no way to have these unless you make from scratch. We’ve taken the macros of a protein bar and turned this into individually packaged slices of dessert (think Biscoff Cheesecake, with 16g of protein and low sugar).

  • Market: Protein bar consumers, time short, health conscious foodies

  • Problem: Why can we get only get cheesecake FLAVOURED protein bars?

  • Solution: Individually packaged dessert slices containing 16g protein

  • Traction: Secured trial listings in ASDA (1 of the Big 4 UK supermarkets) & 1st anchor account

  • Team: 3 (🇬🇧🇺🇸), https://www.linkedin.com/in/emily-tout-9a9846148/

  • Based in: London, UK (🇬🇧)

  • Raising: £250k (GBP)

  • ℹ️ More info 📆 Meet with the founder