Future Minds Edition #4

Welcome back, Future Minds!

Buckle up for another thrilling ride through the AI landscape! In this edition, we're diving deep into game-changing tools, expert insights, and cutting-edge advancements that will supercharge your AI journey. Let's get started!

IN THIS ISSUE

• AI & Wine - A Perfect Pairing
• AI Tools for Marketing
• Dentsu Expert Tips
• Cheatsheet: Essential Prompts
• Claude 3.5 Sonnet Released
• Prompt of the Week: Email Automation
• Real or Fake? Product Photography

AI & Wine - A Perfect Pairing 🍷

This June, AI Heroes teamed up with our partners at Perseveranza for an unforgettable event at the breathtaking Castle De Haar, drawing a staggering 35,000 visitors!

Perseveranza, known for their authentic Italian wines, has boldly embraced cutting-edge technology. Together, we've created an awe-inspiring AR platform powered by generative AI, blending centuries-old winemaking tradition with modern marvels.

Highlight: Visitors could scan a bottle and watch as Michelangelo himself appeared in AR, sharing the captivating story behind each wine!

Read more.

AI Tools for Marketing

Our research team has conducted an extensive analysis of AI-powered marketing tools, identifying key areas where they're making significant impacts:

• Market Research: Tools like Google Trends and AnswerThePublic are leveraging AI to provide deeper insights into consumer behavior and market trends.
• Content Creation: AI-powered platforms such as Copy.ai, Canva, and Leonardo AI are streamlining content creation, from copywriting to visual design.
• SEO Optimization: Google's Keyword Planner and Ubersuggest are using machine learning to enhance search engine optimization strategies.

We've also listed the best tools for Social Media, Email Marketing, Analytics and more! Check out the full list here.

Dentsu Expert Tips

In a recent industry talk hosted by AI Heroes, Martijn Lindeman, Strategy Director and AI Lead at Dentsu Benelux, shared his vision of AI's transformative impact on marketing. Lindeman emphasized that AI is rapidly becoming indispensable for competitive marketing practices.

Key areas experiencing significant AI-driven changes include:

• Personalization at Scale: AI enables individualized experiences for vast audiences simultaneously.
• Predictive Analytics: AI's accuracy in forecasting consumer behavior is shifting marketing from reactive to proactive.
• Content Creation: AI is augmenting human creativity, opening new avenues for innovative marketing and creative mediums.

Lindeman highlighted the evolving role of conversational AI in reshaping customer interactions, going beyond simple queries to guiding purchasing decisions and offering personalized recommendations.

As AI continues to evolve, Lindeman advises marketers to maintain an agile mindset and embrace continuous learning, viewing AI as a collaborative partner in both creative and strategic processes.

Don't miss out on future insights from industry leaders like Martijn Lindeman. Never miss our Mastermind webinars.

TOOLS & RESOURCES

Cheatsheet: Essential Prompts

As AI tools like ChatGPT become increasingly central to professional and personal tasks, a new form of literacy is emerging. The ability to effectively communicate with AI models through well-crafted prompts is quickly becoming an essential skill in the modern workplace.

Recognizing this shift, we have developed a comprehensive guide to prompt engineering. This resource aims to bridge the gap between human intent and AI output, covering key areas such as:

• Content Creation: Techniques for generating nuanced, context-appropriate text
• Data Analysis: Methods for extracting meaningful insights from complex datasets
• Professional Communication: Strategies for crafting clear, purposeful business communications
• Code Development: Approaches to streamline coding tasks and improve efficiency

Download full version here.

Claude 3.5 Sonnet Released

Anthropic has unveiled Claude 3.5 Sonnet, setting new benchmarks in AI performance. This model outperforms competitors like GPT-4o across various metrics, including graduate-level reasoning, undergraduate knowledge, and coding proficiency. Operating at twice the speed of its predecessor, Claude 3.5 Sonnet offers improved understanding of nuance and complex instructions. Priced competitively at \$3 per million input tokens and \$15 per million output tokens, it features a 200K token context window. The release also introduces "Artifacts," a new feature on Claude.ai for real-time AI-powered collaboration. While representing a significant advancement in AI capabilities, Claude 3.5 Sonnet is positioned as an incremental improvement rather than a revolutionary shift in large language model technology.

Of course, we put this new model to the test, read about it here.

Prompt of the Week: Email Automation

This week's prompt helps you create personalized follow-up emails based on customer feedback ratings. By properly utilising prompting you can eliminate many of your repetative tasks:

Task: Write a short follow-up email to a customer based on their feedback rating. Use the information provided below.

Inputs:
Customer Name: [Customer's Name]
Customer Email: [Customer's Email]
Feedback Rating: [Rating out of 10]
Compose Email:Craft a brief email thanking the customer for their feedback. Acknowledge the rating they provided. Offer assistance and invite any further comments or suggestions. Ensure the tone is appreciative and open.

Example Inputs

| Name          | Email                  | Rating |
|----------------|------------------------|--------|
| Daan Jansen   | daan.jansen@email.nl   | 8      |
| Emma de Vries | emma.devries@email.nl  | 2      |

Example Output

Dear Daan Jansen,I hope this message finds you well. We recently received your feedback rating of 8 out of 10, and I wanted to personally reach out to express our gratitude for taking the time to share your thoughts with us. Your feedback is incredibly important to us, as it helps us understand what we are doing well and where we can improve. If you have any additional comments, suggestions, or concerns that you would like to share, please do not hesitate to get in touch. We are always looking for ways to better serve our customers and enhance their experience. Thank you once again for your valuable input. We look forward to hearing from you and hope to exceed your expectations in the future.
Warm regards,

Real or Fake? Product Photography

Last week's game results:

┌────────────────────────────────┐
│ Correct: 45% █████████         │
│ Incorrect: 55% ██████████      │
└────────────────────────────────┘

Can you spot which image is NOT AI generated? Click the "✔" on the real image.

Put your image analysis skills to the ultimate test! Share your guesses in the comments below.