Hi, 42 subscribers. Apparently we last sent an email in December 2023. We also hear that in this economy, to be alive is to be successful. We're still alive.

Vibes are weird. I've spoken to a few people recently where the conversations started with a puff-your-cheeks-out-this-economy-eh exhale. Recency bias means we compare ourselves to firms or agencies that came up during the Cameroonian GDS/UCD boom, but that economy is dead. Absolute bantz. The market is tough: race to the bottom on price, but we've got high standards and we're not trying to put bums-on-seats in every government department we've ever walked past.

So, if a general just repeats their previous battle, we are trying to avoid doing that. I am hopeful that being honest, human and vulnerable in public is a sea change in how companies might talk about themselves. Check it out and tell us what you think.

Like ever, I buried the lede - we made a new website. All the emails and Google Docs you would've normally received in the last 9 months are on our blog.