A few years ago, Robert Twigger was invited to talk about his (then) new book on the Today programme, on BBC Radio 4.

That, in the UK, is about as good as it gets.

He posted a link to the audio on Facebook, and indicated how many minutes you needed to scroll through to get to his bit.

Rob is a friend of mine. I worried that people might not bother to click on the link, or scroll through the irrelevant passages. So I made him a sort-of video, using only the relevant audio, over a photo collage of Rob, smiling, and the BBC interviewer with his headphones on.