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May 2, 2026

Marked by ESCA Legal — Link Color Fix Test 2

Marked. - Issue 001

The U.S. Court of Appeals for the Tenth Circuit ruled that Netflix’s use of a 66-second funeral clip in Tiger King qualified as fair use. The panel reversed its earlier view after rehearing and affirmed the lower-court judgment for Netflix.
Issue No. 001
May 1, 2026
New York
ESCA Legal
 
 
Marked.
The IP Briefing · by ESCA Legal
 

TOP STORY: Netflix Prevails in Tiger King Fair Use Appeal

The U.S. Court of Appeals for the Tenth Circuit ruled that Netflix’s use of a 66-second funeral clip in Tiger King qualified as fair use. The panel reversed its earlier view after rehearing and affirmed the lower-court judgment for Netflix.
§Timothy Sepi / Whyte Monkee Productions sued Netflix over eight video clips used in the documentary series.
§The case was heard in the Tenth Circuit after earlier proceedings in Oklahoma federal court.
§The procedural posture was an appellate ruling after rehearing.
§The core allegation was that Netflix used Sepi’s footage without permission or compensation.
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§ ESCA Takeaway
The ruling gives media companies and documentary producers more clarity on using short archival clips to tell a broader story. It also narrows uncertainty over how courts may apply the Supreme Court’s Warhol fair use analysis to documentary footage.
 
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§ IP · Update

SXSW Trademark Tool Removed Critical Instagram Posts, Report Says

404 Media reported that SXSW used BrandShield, an AI-powered brand-protection service, to target alleged trademark misuse on social media. The report says Instagram removed critical posts that mentioned SXSW but did not use its logo.
§SXSW, BrandShield, Vocal Texas, and Instagram are central to the report.
§The activity involved platform takedowns rather than a filed lawsuit.
§The core issue was whether trademark enforcement tools flagged critical references to SXSW.
§EFF attorney Cara Gagliano told 404 Media that people are allowed to use a company’s name to talk about that company.
Why it matters
The report shows how brand-control systems can affect platform policy and online criticism. For companies, it underscores the need to review automated enforcement before takedowns reach speech that may be nominative or critical.
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§ IP · Update

Duracell Must Face BASF Battery Trade Secrets Suit

A Delaware federal judge rejected Duracell’s bid to dismiss BASF’s lawsuit over lithium-ion battery technology. BASF alleges Duracell misappropriated trade secrets tied to a process for producing high-performance cathode material.
§BASF filed the lawsuit against Duracell, which is owned by Berkshire Hathaway.
§The case is in the U.S. District Court for the District of Delaware.
§The procedural posture was denial of Duracell’s motion to dismiss.
§The core allegation is that Duracell misused information from a collaboration and shared it with a third party.
Why it matters
The dispute highlights trade secret risk in commercial collaborations and supply-chain relationships. It also shows how battery technology partnerships can create financial exposure when ownership of process know-how is disputed.
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This newsletter is for informational purposes only and does not constitute legal advice. Published by ESCA Legal. Reading it does not create an attorney-client relationship. Attorney advertising; prior results do not guarantee a similar outcome.

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