5 Must-Haves from Your Email Marketing Agency
Hey there,
When you’re investing in an email marketing agency, you’re not just paying for fancy templates and clever subject lines – you’re buying results. But with so many options out there, how do you know you’re getting your money’s worth? In this edition of our newsletter, we break down the 5 absolute must-haves your email marketing agency should deliver – no excuses.
1. Discovery call and initial audit
Any good email marketing agency will offer you a free discovery call and email audit. Here’s a little sneak peak into what to expect your audit to tell you if you go ahead with a premium agency like ours.
Overall email stats
This section will give you a summary of your open rates, bounce rates, click through rates, and so on. In other words, it will give you a bird’s eye view of how your emails have been doing in the last 30 days.
Audience Engagement Analysis
In this section, you will find a summary of your audience engagement analysis. It will help you measure how effectively your content resonates with your target audience and how successfully you are able to convert them.
Flows and Campaigns: Key Improvement Areas
After identifying key areas of improvement, your email marketing agency should categorize our suggestions for you. This is where you will find the most important actionable points to consider. Here’s an example of the kind of insights we provide:
By the end of your audit, you should be able to have a clear understanding of the issues plaguing your email – covering everything from deliverability to design elements.
Our audit, of course, is completely free! And there is absolutely no compulsion to go ahead with us.
Book a free consultation today!
2. Putting together the best team for you
Every marketing agency should be able to bring together a team with the following:
A copywriter to make your emails sound just right
An account manager to manage your accounts from A-Z
A designer to make your emails stand out
A customer service manager to address any issues that crop up
In addition, your email marketing agency should also count on a Research & Development department, tech experts, account manager associates, among others. Understanding the structure of their organization will help you assess how professional the agency is.
3. Regular analytics reporting and update calls
When partnering with an email marketing agency, you’re entrusting them with your brand’s voice. As an eCommerce owner, you likely don’t have the bandwidth to dive into detailed email marketing data. That’s why your agency should consistently provide clear, actionable reports on key metrics such as revenue, engagement, and deliverability.
These regular updates aren’t just for your benefit. They help your agency spot potential issues and identify opportunities for improvement, ensuring they can take immediate action.
However, a quick report doesn’t capture everything. Periodic update calls are essential to ensure alignment on goals and strategies. These discussions will foster a collaborative partnership that drives your eCommerce business forward.
4. Quality control check-ins
To err is human, so quality checks are unavoidable. Your agency should ideally have a checklist of things to look into before an email goes live. There are so many moving parts in email marketing, it’s very possible for things to go wrong.
From imperfect integrations to low metrics and bugs, you need to have a system in place to ensure there are no oversights.
5. Regular optimization
In recognition of the fact that there might always be a better way to do things, a good agency would always look for opportunities to optimize. Among other things, your email marketing agency should be doing A/B tests, trying new content ideas, optimizing send times and segments, and optimizing your flows.
If your agency is not doing these things or showing an inclination to, look for another partner.
In conclusion
Selecting the right email marketing agency can make all the difference for your business. A strong partnership with the right team will not only help you drive better results, but it will also ensure that your email marketing efforts are strategic, effective, and continuously optimized. By focusing on discovery calls, assembling a dedicated team, providing regular updates, and committing to constant improvements, your agency should become a true extension of your business.
If they’re not delivering on these fronts, it may be time to reassess and find a partner who truly understands the value of your brand. Ready to elevate your email marketing game?