Archive • The Advantage

Are you stuck in the template trap?

Why copy-paste playbooks are killing originality (and your results).

The Segmentation Trap (You Might Be In It)

A cautionary tale from the world of hyper-targeting.

Your emails called. They want a subject line makeover.

AI, emojis, voice tech – everything you need to know about new-age subject lines.

Your Pre-Send Lifesaver Checklist

Hey there, Let’s face it—email mistakes happen. A broken link, a cringeworthy typo, or the wrong audience segment can tank a campaign (and your credibility)....

5 Must-Haves from Your Email Marketing Agency

Hey there, When you’re investing in an email marketing agency, you’re not just paying for fancy templates and clever subject lines – you’re buying results....

Lock Down Your Signup Forms Before Bots Wreck Your Metrics

Hey there, Email spam alone costs businesses 20.5 billion dollars annually, according to DataProt. That’s reason enough for you to want your email list to be...

The Welcome Flow Strategy Olipop & AG1 Swear By! (+25% conversions)

Hey there, Welcome back to The Advantage, your go-to newsletter for turning emails into revenue machines. We audited 50+ e-commerce brands over the last...