Blogs are alive and well, survey data shows
If blogging is dead, there’s no sign of its demise among content creators. Over 80% of professional content creators are busy writing blog posts for our...
The spiritual crisis of white men
The Good Men Project first published this article on May 2, 2024. For many of us, life hasn’t turned out quite the way we expected. Granted, this is true for...
How to measure content effectiveness
The final step in my six-part POWERS process for team-oriented content production is to study the results. If you don’t pay attention to the effectiveness of...
Notes from a totality
Today’s solar eclipse was far from total where I was. In Northern California, the Moon blocked at most about one-third of the Sun. Of course, I watched it,...
Release management for content products
If you’ve been following along the past few weeks, I’ve been going through the stages of the POWERS process for creating and publishing content as a team....
What does an editor actually do?
A few weeks ago, I used an image in this newsletter that I wish I hadn’t. It was a picture of a little sign on someone’s desk that said, “Write without fear....
Avoiding that "Untitled document" feeling in Google Docs
You know that feeling when you're staring at a brand-new Google Doc, and it's completely white except for the blinking cursor in the upper left? Sometimes...
How to write - and how to avoid writer's block
If you’ve been following the team-writing process I outlined a couple of weeks ago, you’ll reach a point where you have an assignment brief (however brief it...
Three ways to write an outline - plus one that is better than all the others
The heart of a well-organized writing project is an outline. This is a surprisingly controversial statement. I know many writers hate working with an...
How to start a writing project with a team
I’ve been doing a lot of freewriting lately, taking inspiration from creativity teachers like Natalie Goldberg, Julia Cameron, and Lynda Barry (Lynda Barry!...
The POWERS process for effective team writing
Most people think of writing as a solitary activity undertaken by lone geniuses operating under various degrees of inspiration and sheer tenacity. But...