The latest post(s) by Duce - 06/12/2019
Here’s the latest post from Brian over at duce.co - happy reading!
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** Recent posts from Duce:
Dear New Yorker, and All Website Owners With Popups Jun 11, 2019 10:52 am | Brian Dusablon
This is not how you get me to subscribe. Holy overlays, batman!
First, we have both a top and bottom pop-up. And that narrow space in the center? That’s not even the content from the article. It’s an ad. One that auto-plays. Horrible. Here, learn something about accessibility and usability (https://abilitynet.org.uk/news-blogs/why-autoplay-accessibility-issue) . Screenshot of New Yorker website with popups and ads everywhere.
Okay, I’m going to close the bottom panel first. Except I can’t make it go away entirely. I can only “collapse” it. By the time I’ve done that, you’re already moving me to a second ad I can’t turn off, which also auto-plays. OBNOXIOUS! Screenshot of New Yorker website with autoplay video ad.
Now, I love Keanu, but I’m going to close the top panel as well, so maybe I can actually read the article I clicked into. Woohoo! I can see the title. Almost there! Screenshot of New Yorker website with autoplay video ad and a small piece of the actual written content from the article showing.
Finally, I can see where I’m trying to go, and I scroll down to read this beautiful prose. And you, The New Yorker, scream, “NOT SO FAST, BUDDY!” Screenshot of New Yorker website with popup subscribe form blocking all the content I want to read.
At this point, I’m pretty tired of your shit. I probably won’t even finish the article. You have hijacked my entire user experience to try to get me to subscribe. Probably because some marketing person told you this was a best practice, or some bullshit. I feel bad for the author of this article. It’s good content. You’ve buried it and made it hard to read.
** Is this your desired outcome?
Not only are you not going to convert me to a subscriber with this garbage, you’re also going to prevent me from sharing your stories with others. I don’t want to send people I like and value to horrible user experiences.
Please make it stop. Good content will make me subscribe. Bad design makes me run for the hills.
Read more: https://duce.co/dear-new-yorker-and-all-website-owners-with-popups/ Comments: https://duce.co/dear-new-yorker-and-all-website-owners-with-popups/#respond
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