The tortoise and the hare - view on the website
“It is so much more fun to be a little richer than you were yesterday, than merely to be rich.” — Alice Wellington Rollins
I'd restate the above quote as "velocity is more important than position".
Analytics overemphasises position and neglects velocity.
Position is the number of staff (too many), how much you pay them (too much).
Velocity is the improvement in work from last month.
I could measure this for you, but I don't need to.
If you're not certain that the quality of the analytics work is improving, you've all but admitted that you value position over velocity.
It's well-accepted that if your business isn't growing, it's dying.
An early indicator that your company is dying is the lack of velocity of your analytics team.
If I can come up with better ideas in few minutes than your team has come up with in months, you should be worried.
Andrew
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If you want the highly simplified maths as to why no matter how good your position is, velocity will always win, refer to the graph from James Clear. Whilst not quite right, the story of the tortoise and the hare is another way of thinking about this.
No one improves their analytics output by 1% per day for a year. I could easily achieve a 10% improvement each month for a year. This triples the output, and as a bonus, you keep the improvement.
Want more? Great.
On LinkedIn, I describe why this concept is hard to implement.
Here's a short data bite if you want to hear me expand on the idea.
Last week, I wrote about people in orbit and skeleton counts.