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Purism vs. pragmatism, add-to-cart behavior, holiday testing

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I was lucky enough to grab a meal with Joel a few weeks ago. We chatted about how our businesses were going, and he did the very reasonable thing that people normally do all the time, which is to ask if I’m writing another book.

I said “no,” which at the time was true. I’ve already made three books. I still feel like there’s a lot to talk about in my latest. And I go years between books. This feels appropriate, since books are big questy things, something you should only write when you have something big and new to say.

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December 7, 2021
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