📢 Facts tell, stories sell.
In October 2001, Steve Jobs took the stage and introduced the world to the very first generation iPod. At $399, it wasn't the cheapest, or the first ever MP3 player created, but he set out to prove that it was the best.
❌ He did not say: "Introducing the iPod. An MP3 player with 5 GB of storage and a stainless steel back."
🎯 He sold the benefits.
He pulled the tiny device out of his jeans pocket and said, "The iPod. 1,000 songs in your pocket."
Ever since then, good product marketers have been chasing this idea of not just positioning the features but the benefits to the consumer directly.
📢 Facts tell, stories sell.
Or put another way via an example I saw in Costco this week:
🚀 Ingredients tell. Impact sells.
Costco has positioned its supplements to showcase the IMPACT they have on your body...not the ingredient list. The moment you walk into this Costco in January, you are greeted with ways to improve your health in simple, approachable language.
Rather than shouting "5mg of Vitamin C!" or what have you, they understand the consumers want to see what the benefit is.
✅Help support a healthy heart.
✅1,000 songs in your pocket.
Genius.
This same principle applies to how we position our churches to potential visitors. People aren’t just looking for a Sunday service…they’re looking for hope, belonging, and transformation.
Instead of leading with a list of ministries and service times, what if we focused on the impact?
A place to find purpose. A community that feels like family. Hope that lasts beyond Sunday.
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Just like the best brands understand their audience, we have the opportunity to communicate the life-changing message of Jesus in a way that truly connects.
How are you positioning your church in a way that highlights benefits and not features?