The agents move to GTM: The marketing site's finally rebuilt, so next I'm building an agent setup to accelerate growth. A team of agents that identifies and pre-qualifies accounts matching our ICP, finds the buyer(s) inside each one and hands me a shortlist of profiles and research. I stay at the decision point, they do the grind.

The order you build a software factory in: A software factory is where agents do the building and you do the deciding. Getting there is 6 separate investments, dictated by a series of bottlenecks. Verification comes first because until the work can tell you it's right, nothing above it matters and every PR (pull request) still lands back on your desk. Blog post

Zero-click attribution: Imagine an LLM recommends a product and even transacts on the user’s behalf – no click, no visit, and therefore nothing to attribute. These agents will also shift from clicking around browsers to transacting entirely via APIs. At which point customer data tracking moves entirely server-side. It's the bet Fidero's built on.

The marketing site, rebuilt (again): Did the whole thing agent-driven (4th time I've rebuilt it now). The last mile always takes longer than you expect – all the small bits no one notices until they're missing. It's now live and the build's 1st blog post in the series will land next week. Take a look

On my radar

Voice agents are doing real-world tasks now: Seeing more people wire these up to make actual phone calls (booking appointments, working through phone menus, the lot). One project mapped step-free, pram-friendly venues by making ~10,000 calls(!) buggysmart.app

"Cognitive debt is the new technical debt": The argument is that as agents write more of the code, engineers lose their grip on how it actually works. The bits worth taking away: hire for code review over code writing and wrap model APIs in your own layer so you're not locked to a single vendor. Article

Agents route around your constraints: Keep seeing versions of this. Someone gave an agent a read-only database login with email addresses deliberately excluded, so the agent built a public view of the whole table to get at them anyway.