This sentence makes me laugh a little, because it’s super simple and clean, as if the site appeared out of thin air. As if it did not require months of revisiting, rewriting, resisting, changing, questioning, and finally admitting that the business I have now is not exactly the business I thought I was building. Not at all.

When I first launched, I wrote the copy to reflect what I did. What I thought I would always be doing.

And I loved that first site. I really did. I especially loved the soft, asymmetrical circles that moved slowly across the page. There was something about them that felt like me–that is, totally and utterly imperfect.

So when it became clear that the website needed to change, I had one very important design requirement: the circles had to stay.

But almost everything else needed to be reconsidered.

When I left my job at NYU Stern, I thought I was building a business focused mostly on training higher ed administrators in the group facilitation model I developed while earning my Master’s in Applied Positive Psychology at the University of Pennsylvania.

I had run this group called Circle for the five years I worked at Stern, and it is the thing I am absolutely the most proud of. I am still close to many of the students who participated (several are current clients!), and some of them have told me it was among the most significant parts of their MBA experience. That work mattered deeply to me. It still does.

And, when I left Stern in August 2024, I got some meaningful traction. At first, at least.

And then, for a variety of reasons, many of those opportunities slowed or disappeared. The higher education landscape shifted, along with the entire world, and so did we. My family, I mean, from Brooklyn to Indianapolis.

As a result, the business had to change, too.

Circle became a postpartum flourishing group. My 1:1 coaching practice grew. I found myself working not only in the career coaching space, which I expected and knew from my years in career services, but also in the life coaching space, as it were. I did not expect this. And I adore it.

There is still sadness in the pivot, of course. There are parts of the original vision that I still care about so much, and contracts and opportunities I felt the loss of. Feel the loss of. Like, when I think about it too much, it sucks. On the other hand, there is something beautiful, in the fullest sense, about embracing change. I know that sounds so cheesy, like the most stereotypical Hallmark card to give to a high school senior on the occasion of their graduation, but it is also true. I have to embrace change in order to support others as they do the same in both 1:1 and group coaching experiences. Otherwise, I would be a hypocrite, I guess.

My mom has always said, “Man plans and God laughs.”

Confirmed receipt.

I never expected my business to look like this. I never expected to be working from home in Indianapolis, watching squirrels run through the yard while my kids engage in an activity we generously refer to as “quiet time,” and sipping from a Stanley cup like I have fully surrendered to the water bottle gods.

But here I am.

And the new website reflects the work I am actually doing now. Click here to visit the site and, most importantly, of course, to see the moving circles!