May 5, 2024

Mandatory Cinco de Mayo muttering

Here’s all I know about Cinco de Mayo:

1. It’s not Mexican Independence Day
2. In Mexico, it’s only really celebrated in Puebla
3. The holiday started out as a celebration of Mexican American culture in the 1960s and 1970s as part of the Chicano movement in an effort to establish that community’s identity in the United States and was co-opted starting in 1985 by the Coors Brewing Company and their $350 million in donations to Latino organizations as part of the settlement of a boycott by the Hispanic community against Coors for discriminatory practices.

Margaritas, brought to you by The Man.

Probably won’t stop me from liking tacos, though.

References

"The 5th of May: trajectory, reappropriations and possibilities of a Me" by Antonio Sánchez and Julieta Altamirano-Crosby

This paper is aimed at to analyze the historical significance of the date of 5th of May for Mexico and the United States. The Documental Argumentative Research method was used for this research, and it is concluded that this victory had a profound historical significance and relevance not only for Mexico but also for the United States, representing an important symbol of national patriotism. This date was forming a path of the new Chicano, the new Latino, a new future strategically minded, as an...