On a personal note : If you are a person who texts me and you haven’t heard back in 48 hrs please push the text through as a text message. I no longer have a phone with iMessage. Feel free to text either way to make sure it’s working.
🪟 Registration is open for Mapping Your Creative Business January 18 + 19 RECORDED! LIFETIME ACCESS! This class is limited to 50 participants
We’re going to have a lot of fun playing with index cards and markers and a very cool google sheet template I created to vision the next four quarters of the year and manage your projects and timelines.
🪞 Sunday at 10am EST in Landscapes : CAVE DAY where we write for four hours together in the zoom room
Welcome to Yes Yes - my advice column tucked into the Monday Monday newsletter.
The snow has been falling in the North and I am many thousands of words into my at home writing retreat. It is going so well and I am loving watching this book pour out of me. It is such a satisfying experience when the flood gates of creation open and the muse greets you at the temple. It is not every day this happens.
Today’s question is simple and straightforward and I have a lot of thoughts about it. If you have a question for the next Yes Yes Advice Column you can ask it here. This is a new form that will also help me organize questions better, so if you have asked before and not been answered I encourage you to try again! Always building better systems. It’s anonymous and you are welcome to ask professional and personal questions.
I am not a therapist and I have no training in advice giving. I am an artist, a writer, and a teacher of creative practice with a devotion to how we live. These are my opinions, my best shot at hope, and what I know from 36 years on the planet. As always, may you hold a gentle spirit while reading, take what you like, and leave the rest. Let’s dive in!
Hi Cody!
What is the difference between a substack and a marketing newsletter? Is it important to have both? How do you know where to put what information?
Dear reader,
Thank you for this simple and direct question. This is a question I get all the time from my students and peers who are trying to figure out how to map out the ecosystem of their business.
First of all Substack is a brand name, it’s like calling tissue Kleenex. Or a bandage a Bandaid. These are brand names and they purposefully are catchy so you start calling the thing that. My first advice is that whatever you do on Substack do not call it “a substack”. That way if you ever leave the platform, or find a new brand of tissue you like, you don’t have to switch the public language you are using for the thing you do.
I don’t say I have a podcast hosted on Apple Podcasts and Spotify, I just say I have a podcast. So that is a little note on the language of creation that I find to be important because platforms and services are always changing and I want us to be able to shift accordingly without a million broken links and confusion to our readers.
That being said I will explain my system that includes using two separate email service providers and why I do that : One for my weekly writing / paid newsletter (which was formerly hosted on Substack) and a marketing newsletter. I believe that I could migrate my marketing newsletter system and combine it with the platform I use for Monday Monday but at this time I really like just having them in separate spaces.