Why Are Berries Everywhere, in Every Season? Driscoll’s.

Essay / long-form · Longreads

Driscoll's controls 30% of the global berry market, making this essay essential for understanding how a single company reshaped agricultural supply chains and consumer expectations around what "fresh" actually means. If you buy berries year-round without thinking about where they come from, this explains the logistics and marketing machinery that made that possible—and the trade-offs involved.

"The California giant has helped turn a local, seasonal treat into a worldwide refrigerator staple and marketing juggernaut."

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